7 Facebook Mistakes To Avoid

However, many people are not getting the desired sales result after posting their products or services on Facebook. By posting your products or services on Facebook, no doubt that it could bring in some sales, but definitely not a massive sales result.

If you are wondering why, I would like to share with you 7 Facebook mistakes that you are probably doing now and should avoid.

7 Facebook Mistakes To Avoid

Mistake #1: Always promote your company and products with the company name

I know this may sound strange, controversial and goes against what you’ve been taught. But if you observe carefully, top online marketers don’t use social media to sell. 

Those top income earners that are currently promoting their company and products on Facebook were not using Facebook to sell when they first got started back then. They were using the offline method to build their business, such as cold callings, being active in business networking events and so on. It was their offline method that brought in the income, not through Facebook.

So, if you want to get your income mainly from Facebook or any other social media platforms, then you should avoid this mistake.

Mistake #2: Not being consistent

People are watching you on Facebook. When you are not posting consistently, it shows to people that you are not serious and committed to your business. 

So, it is important that you schedule the time to make consistent posting as part of your daily routine.

Mistake #3: Over-posting

Opposite to the Mistake #2 above, some people are over posting on Facebook. I have seen people that are posting more than 5 times everyday.

But over-posting will make you look spammy, especially when you are sharing other people’s content and not your own content, or when you are posting about your company and products.

Yes, Facebook will start to see you as SPAM and not letting people see your post. In other words, it hurts your algorithm.

Ideally, you should only post once or twice a day. If a post is doing well, don’t post again that day to avoid the algorithm competition with your post.

Mistake #4: No personal content

Facebook is a place where people come to socialize. If you post only about your business, products or services, that would turn people off. People will either start to unfriend you or quietly unfollow you.

My most popular and highly engaged posts are those that I talk about my family and my life.

Mistake #5: Too many shared content that’s irrelevant to you and your friends

This is similar to Mistake #4. But instead of posting about your business, you are sharing all about other people’s content. 

It is alright to share some valuable content from others once in a while if that’s a good content that provides value. But don’t overdo it.

Sharing too much of other people’s content will have two problems. First, it makes you look spammy. Second, Facebook algorithm doesn’t favor post sharing. This is why this type of posts are usually low in visibility and engagement.

If you really want to share about other people’s content, you should add some of your personal thoughts regarding that particular post. Make it relevant to you!

Mistake #6: Posting back to back

Similar to Mistake #3, usually over-posting will have this problem because you are not allowing enough time for Facebook or your friends to see your posts.

Before they can see your first post, you are now hitting them with your second, third, fourth and fifth posts. This will hurt your algorithm.

Ideally, you should space out the posts at least 5 hours apart. If you have to make two posts, make it one in the morning, and another one in the afternoon or evening.

Mistake #7: Copy and paste sales posts