Facebook page is only making more sense for big organizations or established influencers due to them having ample business funds to run ads for more exposure. You can read more on my post here.

This is why a Facebook profile is a better and more practical option for small business owners, especially if you are a network marketer.

While Facebook does not allow people to use personal profiles primarily for commercial gain, you can use your Facebook profile to indirectly create awareness of your business.

This doesn’t mean you should directly post promotional posts about your business or services on your Facebook profile. Remember this, no one goes to Facebook to buy anything. People on Facebook to see what their friends are up to, to see their latest life updates, to see their kids and to take a break away from their world for a minute. The last thing they want to see is an advertisement for your products.

But hey, they do want to be inspired. They want to feel good. If you can do that, and if they think that you can help them feel even better and more inspired, they will buy into whatever you’re selling. Follow these Facebook marketing tips on your Facebook profile and you’ll have people asking for more information about what you do, instead of blocking and unfriending you.

How To Use Facebook Profile For Your Side Hustle?

Tips #1: Your profile is about YOU

Talk about yourself, your vision, and your goals. People love to see posts like this. They will cheer for you, encourage you, and be inspired by you. This type of post usually gets more engagement. More engagement means a better algorithm for higher exposure.

Tips #2: Entertain, Teach, Inspire

You can choose any of these types of posts: 

• Entertaining Posts: Post something fun, make positive jokes 
• Teaching Posts: Share some useful tips 
• Inspiring Posts: Share something motivational and inspiring

Regarding the teaching posts, you do not need to be an expert. You can easily share something that you have learned. When you share useful tips, you appear as a giver, a great value provider. And people like it!

Tips #3: Network in Facebook Groups

If you’re a member of any Facebook group, chances are, you see more posts from these Facebook groups than posts from pages you’re a fan of. Therefore, you must take advantage of Facebook groups, which is something you can ONLY do with your Facebook profile.

You can join Facebook groups where your target audience or potential leads are hanging around. To find out more about how to choose the right Facebook groups to join, read here.

Tips #4: Personally Connect with Others

When you are doing your posts right on your Facebook profile, it’s going to be easy for you to connect with others and cultivate new friendships. This is something that you can ONLY do with your Facebook l profile, not a Facebook page.

Cultivating good friendships on social media is important especially if you are in a human relationship business, such as network marketing.

Bonus Tips: How to SET UP your Facebook Personal Profile for Your Side Hustle – Click Here

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