We all know that today’s trend is all about social media presence. How do you present yourself on social media? In more fancy words, we call this “attraction marketing”.

To brand yourself, there are simple ways for beginners to get started right away, there are also more advanced skills such as creating landing, email marketing, chatbot and many more.

But today, let’s keep it simple. Let’s focus on simple strategies that all beginners can do easily.

Here are the eight tips for online personal branding:

Tips #1: Choose your avatar

One of the myths is that everyone is your prospects or customers. No, when you are trying to sell to everyone, you will end up selling to no one. 

Instead, you should define who your avatar is. In other words, who are those people that you can easily relate to? Who are those people that have the same affinity as you? 

For example, if you like fitness, then, your avatar could be those that are active in the gym or love nutrition. 

Or, if you are a mother, then mothers would be your avatar.

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When you are trying to sell to everyone, you will end up selling to no one. #workfromhome #homebusinesstips #networkmarketing #personalbranding #onlinebranding #socialmedia #avatar #attractionmarketing
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Tips #2: Pick your topic

After knowing your avatar, now the next step is to decide on which topics you would like to focus on. If your avatar is about fitness and health, you may want to talk more about topics related to fitness, nutrition, health, and wellness.

Or, if your avatar is the mother, then you probably want to talk more about parenting, motherhood, cooking tips, and time management for busy moms.

It doesn’t have to be related to your products or business. In fact, you should not disclose your company’s products. You can read more about this on my previous blog.

The key here is to build your followers or your tribe. Not to sell.

Once people like you and trust you, and when you invite them to check out your products or business, they will be more open to it, or at least, have the courtesy to tell you that they are not interested, rather than just ignoring you.

Tips #3: Think before posting on your social media

Whether you realize it or not, your social media profile is your virtual name card and resume. 

So, think first before you post – what kind of impressions do you want to give to your audience?

Social media is not a proper place to rant and air your dirty laundry. If you have any dispute or disagreement with anyone, it would be wise to talk about it privately with the parties involved. Do not gossip or post any negativity on social media. All these will hurt your online branding.

Instead, you should post something of great value. It can be teaching good tips, sharing positivity, or entertainment that makes people happy.

So, back to the basics – always think before you post.

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Your social media profile is your virtual name card and resume. #workfromhome #homebusinesstips #networkmarketing #personalbranding #onlinebranding #socialmedia #attractionmarketing
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Tips #4: Remove your negative posts

We all make mistakes on our social media. Me too. But that’s ok, as long as we learn and improve from there.

Now, go and check all your previous posts. Are there any old posts that are sending negative messages or not aligned with your personal branding direction? If yes, delete those posts, or change the privacy to “only you can see”.

If you have too many of those posts, you may not be able to delete them all. But at least, you should remove the most recent 1-2 years of such posts.

Tips #5: Remove your company products’ promotional posts

To understand why you should not be promoting your company products openly, you may read my previous post about this topic.

Similar to Tips #4, you should delete those products’ promotional posts, or change the privacy to “only you can see”. If you have too many of those posts, then you should at least remove the most recent 1-2 years of such posts.

Tips #6: Post consistently

One Of the keys to online branding is consistency. 

Once you know who is your avatar (Tips #1) and your passionate topic (Tips #2), you will need to put up the contents aligned to your branding direction consistently on your social media.

The best is to post on your social media every day. But if you are too busy, then, at least, you should post every alternate day, which is about 3-4 posts weekly.

Tips #7: Consistent branding direction across all your social media accounts

Most people have multiple social media accounts, such as Facebook, Instagram, TikTok, and Twitter. 

You should decide on one consistent branding direction across all your social media accounts. 

If you are branding yourself in fitness on Facebook, and then branding yourself in online marketing on Instagram, then you are confusing your market.

Your brand may evolve over time, but make the changes consistent across all your social media accounts.

Tips #8: Have a blog (optional, but good to have)

Your social media accounts do not belong to you. One day, if Facebook decides to shut down your Facebook account, or some hackers hack your social media account, you may lose your branding hard work instantly.

Therefore, having a blog is a great way for your personal branding. This is something that truly belongs to you. The only person that can shut it down is you. 

Blogging is a more advanced skill. But if you can take some time, do learn about it. 

But if you are busy and have no time to learn about blogging, then staying focused on social media is a good strategy for beginners because this can be implemented immediately without much learning curve.

Why You Should Brand Yourself in Network Marketing?

Reason #1: People buy from YOU

While product quality is one of the key purchasing reasons, the more important factor is YOU. Network marketing products are sold based on mouth-to-mouth recommendations and human relationships. People need to know that you are trustworthy and reliable. That gives them the confidence to buy from you and not your competitors that are selling the same or similar products.

Reason #2: People join YOUR business, not your company

It may sound strange to you, but this is the facts. Yes, when people join the business, they are signing for the company business kit, and they are having the contract with the company, and are abiding by the company policy. But here’s the thing, with so many business builders in your company, why do people choose to join YOU, and not others?

So can you see now that people are joining YOU for the business, and not joining the company?

Reason #3: To stand out among your competitors

There are more business opportunities than ever before, especially in network marketing. The market can therefore be really confused with all these opportunities. As mentioned in Reason #1 and #2, you would need to stand out among your competitors so that people will buy the products from you, or join you in the business opportunity.

Reason #4: Smooth transition if you were to switch company

Nobody can guarantee that they are going to stay with the same company forever, and neither can you. Sometimes, company policy may change, or the management team change, or maybe the company changing their compensation plan that’s towards your disadvantages. Or, maybe you found better products. All these could lead you into switching a company for the better.

When you are branding the products, this transition can be hard as it will also involve your trust and reputation. Just imagine, you have been branding products from company A, making your social media an advertising billboard for company A. But now, you are promoting products from company B instead. You are just creating confusion in your market, especially on your social media.

But when you’re branding yourself, then it’s a whole different story. It’s not an issue and you are not confusing your market even when you are selling products from both company A and company B, or switching from company A to company B.

Companies may come and go, but your brand is there to stay.

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Companies may come and go, but your brand is there to stay. #workfromhome #homebusinesstips #networkmarketing #branding #socialmedia
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With the new trend of online technology, and the most common one is none other than Facebook, you are excited to treat your business just like any online product store. 

Now you start to post all about your company’s products on your social media platforms, such as Facebook, Instagram and TikTok. You are very excited, thinking to yourself: Now that my friends see my social media post about the products, I am going to have many sales coming in.

But, unfortunately, that’s not the case. None of your friends contact you about the products. Even if they do, they didn’t buy from you. You are now thinking, what’s wrong?

Well, the mistake is you have just turned your social media profiles into an advertising billboard.

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You are not getting sales is because you have just turned your social media profiles into an advertising billboard. #workfromhome #homebusinesstips #networkmarketing #branding #socialmedia
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So, why should you NOT brand your network marketing products?

Reason #1: People buy from you because they know you, like you and trust you

If you read my previous post, network marketing is a mouth-to-mouth recommendation and human relationship business. People join you and buy from you because they know you, like you and trust you. For people to know you, like you and trust you, you need to talk about yourself, not your products.

People connect with you because they want to know your life updates on social media. No one loves to connect with an advertising billboard.

Once you start posting about the products, especially when you do it too frequently, they most probably will quietly unfollow you (without unfriend you) on your social media profiles.

Once they unfollow you, no, they won’t be seeing your posts anymore. That means they won’t be seeing your product posts either. 

And now, you are still wondering why there’s little to no engagement on your product posts. The only engagement that you get are most likely from your own team, such as your uplines or downlines, in which it will not convert into sales anyway.

Reason #2: You will lost your customers to Google

Ask yourself, once you see your friends selling products on Facebook, what’s the first thing you do? Do you contact your friends directly and buy from them? I bet the chance is relatively low.

Instead, you will go to Google and do your “research”. You start seeing those negative comments about the products. Yes, on the internet, you will see many negative reviews, while some may be genuine, but it could be from the competitors or the haters that give biased opinions too.

Just take the famous and one of the top-quality sports shoes, for example, Nike is also receiving more than 60% of a bad review. 

So, when your friends do their “research” on Google and come across those negative comments, no, they won’t be interested to find out more information from you.

This is how you just lost your potential customers to Google.

Reason #3: Your social media friends will buy from someone else

You are not the only one that sells particular products. You have many competitors out there.

Once your social media friends know what you are selling, they will look for a better price, without understanding from you why they should get it from you. 

Cheap doesn’t mean good. Your slightly exclusive pricing definitely comes with exclusive product support and more long-term discounts too. However, you lost the chance of presenting these facts to your potential customers.

This is how you lost your potential customers.

Reason #4: You are not an influencer or a top income earner yet

Most people start out as ordinary people, without great income proof, and without fame yet.

You should only post about the products if you are already a top income earner, or you are an influencer in your niche market.

For example, if you are already owning a beauty salon and have a group of loyal customers, then yes, the method of doing the product posts on your social media can work really well. 

Or, if you are already a celebrity, then yes, whatever products you are promoting, your loyal fans will buy from you.

So, before you turn your social media into an advertising billboard, ask yourself these two simple questions:

1. Am I a top income earner in my network marketing company?
2. Am I a celebrity or influencer?

If your answer is “no” for both questions, it’s highly recommended not to post the products frequently on your social media.

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